What is the Product Operating Model and who has successfully applied it?

The adoption of a Product Operating Model (POM) has emerged as a critical strategy for organizations seeking to compete in an era defined by rapid technological advancement and shifting customer expectations. This report examines five companies across industries—financial services, healthcare, technology, media, and hospitality—that successfully transitioned to a POM, analyzing their implementation strategies, challenges, and outcomes.

By synthesizing insights from real-world transformations, this study identifies common principles and tactical approaches that enabled these organizations to accelerate innovation, improve operational efficiency, and create sustained competitive advantage.